Welcome to #InspireAfricaProject! If my generation wants to transform our society and leave an uncommon legacy before we die, we must understand that there is no free lunch in life! If you’re waiting for the day you will become successful, you will never become one. If you’re waiting for someone to knock on your door and drop $1 billion on your bed, you will wait forever. Successful people are hustlers!

You cannot remain mummy’s boy and end up as a news maker. You cannot make excuses your companion and accomplish any meaningful thing in this life. Creative hustlers are news makers. They don’t wait for things to happen, they make things happen. They don’t wait for people to see them, they see the people. They don’t pray to become rich, they pray for uncommon wealth creation ideas.

If you want to stand out in life you must become a creative hustler. I used the word “creative” to differentiate it from those who simply run around to show everyone that they are working hard. A creative hustler is a finisher. A creative hustler can pull down every obstacle to reach to his destination.

Jack Canfield shared a life changing story that elucidate this discussion. “When Mark Hansen and I published the first book, we were so eager and committed to making it a best seller that we asked 15 best-selling authors for guidance and advice. We received a ton of valuable information about what to do and how to do it. Next we visited with book publishing and marketing guru who gave us even more great information.

After all of that, we were overwhelmed with possibilities. To tell the truth, we became a little crazy. We didn’t know where to start, plus we both had our speaking and seminar businesses to run. We sought the advice of Ron Scolastico, a wonderful teacher, who told us, “If you would go every day to a very large tree and take five swings at it with a very sharp ax, eventually, no matter how large the tree, it would have to come down.”

Out of that we developed what we called the Rule of five. This simply means that every day, we do five specific things that will move our goal toward completion. With the goal of getting Chicken Soup for the Soul to the top of the New York Times Best-Seller List, it meant having five radio interviews or sending out five review copies to editors who might review the book or calling five network marketing companies and asking them to buy the book as a motivational tool for their salespeople or giving a seminar to at least five people and selling the book in the back of the room.

On some days we would simply send out five free copies to people listed in the Celebrity Address Book- people such as Harrison Ford, Barbra Streisand, Paul MaCartney, Stephen Spielberg, and Sidney Poitier. As a result of that one activity, I ended up meeting Sidney Poitier- at his request- and we later learned that the producer of the television show Touched by an Angel required all of the people working on the show to read Chicken Soup for the Soul to put them in the right frame of mind.

One day we sent copies of the book to all the jurors in the O. J. Simpson trial. A week later, we received a nice letter from Judge Lance Ito thanking us for thinking of the jurors, who were sequestered and not allowed to watch television or read newspaper. The next day, four of the jurors were spotted reading the book by the press, and that led to some valuable public relations for the book.15 Laws of Money

We made phone calls to people who could review the book, we wrote the press releases, we called into talk shows (some at 3am), we gave away free copies at our talks, we sent them to ministers to use as a source of talks for their sermons, we gave free book talks at churches, we did book signing at any bookstore that would have us, we asked businesses to make bulk purchases for their employees, we got the book into PXs on the military bases, we asked our fellow speakers to sell the book at their talks, we asked seminar companies to put it in their catalogues, we bought a directory of catalogues and asked all the appropriate ones to carry the book, we visited gift shops and card shops and asked them to carry the book- we even got gas stations, bakeries, and restaurants to sell the book.

It was a lot of effort- a minimum of five things a day, every day, day in day out- for over two years. Was it worth It? Yes! The book eventually sold over 8 million copies in 39 languages. Did it happens overnight? No! We did not make a best seller list until over a year after the book came out- a year! But it was the sustained effort of the a Rule of 5 for over 2 years that led to the success- one action at a time, one book at a time, one reader at a time.

But slowly, over time, each reader told another reader, and eventually, like a slow-building chain letter, the word was spread and the book became a huge success- what Time Magazine called “the publishing phenomenon of the decade.” It was less of a publishing phenomenon and more of a phenomenon of persistent effort- thousands of individual activities that all added up to one large success.”

These are the set of people I call creative hustlers! Someone in our clime would have sat down in the house praying and fasting for the book to become a best-seller. If it’s not selling, he would visit many seers to know who vowed in the village to frustrate all his efforts in life.

Dear friend, do you really want to be successful in life? If your answer is yes, then you must imbibe the attitude of successful people. One of the attitudes of successful people is their ability to persist until they achieve the result they want. You must be ready to fight your way to the top. You must not accept defeat. You must learn how to rise when you fall. You must see failure as the rungs on the ladder of success. You must be ready to fail over and over and over again and refuse to allow the failure to stop you.

Les Brown said, “When life knocks you down, try to land on your back. Because if you can look up, you can get up. Let your reason get you back up.” Welcome to the world of unlimited possibilities! (Don’t forget to book your seat at the next Inspire Africa Project Conference that will be taking place in Abuja on the 28th of May, 2017. Click on the handbill below for further details).

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