Welcome to #InspireAfricaProject! I strongly believe that most business owners in our clime struggle to break new grounds consistently because they have little visions. We establish businesses for two reasons; firstly to feed our families, secondly to acquire toys.
That’s the major reason why we hold on to one business till we die. Business owners in other climes establish businesses for the purpose of having chains of companies. In most cases, they build one business, sell it, and build a bigger one that will give birth to other companies.
Jan Koun and Brian Acton created WhatsApp in 2009, turned it into a globally accepted means of communication, sold it in 2014 to Facebook Inc. for $19 billion, and moved into other things. You can actually sell your present business to raise huge capital for bigger businesses. But it must be profitable and attractive. Let’s continue our discussion on eleven ways to grow your business.
5. Set Up a Strong Team. Business is a commercial, profitable enterprise that works without you. It is commercial, which means your products and services are already in the market. It is a profitable enterprise; which means you’re already making profit. But most importantly, this business works without you.
If you’re still the only person that runs your business it will not grow beyond a certain level. If you’re the one that engage in marketing, sales, management and do virtually everything, you will end up limiting the potential of your business. Whenever I teach business owners the secret of Team Building, they usually lament about paying salaries. They forget that the people they are hiring are not just coming to collect salary, they are coming to help you build the company.
If Mr. Tony Elumelu and his friends that founded Standard Trust Bank that letter merged with United Bank for Africa PLC (UBA) chose to manage the bank by themselves, do you think they will have over four hundred branches across the world today? Not at all! They would have killed the bank. But by setting up a system, they hired brilliant minds who came in with their expertise to take the bank to the next level.
One man business can never grow beyond the start-up level. That’s why you need to build a team to help you grow the company. Few weeks ago, I wrote an article on the secrets of team building. Let me repeat some of the things I shared in that article for clarity.
“Every organization is like a football team, if the leader or the owner of the organization does not have quality personnel to run different departments, it will never grow. The major assignment of leaders and managers is to find creative and skillful individuals who would help them to run the organization.
There are great coaches who will fail woofly if they have average players. Great football coaches like Alex Ferguson, Jose Mourinho, Pep Guardiola, Vicente del Bosque and many others wouldn’t have succeeded if they did not coach football clubs like Manchester United, FC Barcelona, Real Madrid, Chelsea, Beyern Munich and other big clubs. If these coaches were employed by clubs that have average players, they wouldn’t have attained greatness in their profession.
The secret of every successful leader or professional is his ability to set up a winning team. You will never attain greatness if you work with average people. Your idea will never see the light of the day if you don’t have the right personnel. If you interview billionaires like Bill Gates, Warren Buffet, Jeff Bezos and Mark Zuckerberg, you will discover that their ability to set up a solid team is their major secret.
If you look at the ministry of Jesus, you will discover that He put together a team when He stepped out to fulfill His assignment. Just look at the quality of people He had in His team. Peter was an extrovert. He was bold and audacious. So if Jesus needed a person who could take risk for the ministry, Peter was available. That’s the number one quality every salesperson must have. That quality enabled Peter to sell Jesus to 3,000 people on the Pentecost day.
James and John were somehow proud. They agreed with their mother, went to Jesus and demanded for this; “….Teacher, we want You to do for us whatever we ask.” And He said to them, “What do you want Me to do for you?” They said to Him, “Grant us that we may sit, one on Your right hand and the other on Your left, in Your glory.” Mark 10:35-37.
Every team needs people like that. You need people who can walk up to anybody on this planet and place a demand for what your organization wants. If all your staff are timid you will never go far. You need James and John who can enter any office, no matter how highly placed and get results for your company.
One of the secrets of successful people in the developed nations is their ability to launch an idea with partners. Most large organization in the United States of America for instance are not owned by one person. For example, Microsoft was founded by Bill Gates and Paul Allen. Apple Inc. was founded by Steve Jobs and Steve Wozniak.
Facebook was founded in February 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Its revenue in 2016 alone is $27.638 billion. Uber operates in 570 cities worldwide and it was founded in March, 2009 by two young men, Travis Kalanick (40), and Garret Camp (38). Their revenue in 2016 is $6.5 billion.
Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, and launched in July of that year. The service rapidly gained worldwide popularity. In 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day.
Why do they launch their ideas with partners? The answer is simple, to maximize each person’s strength. The person who is good with idea generation will look for a friend who knows how to translate the idea into a business, and join forces with him or her.
The one who knows how to turn ideas to wealth will look for another friend who knows how to market the idea. That way, they help each other to make money. We can teach you the secrets of Team Building and Management at Uncommon Wisdom Academy. Just call Godwin on 07032681154. But before I conclude the discussion on Team Building, these are some of the people you need in your team:
A. Idea Person. Without an idea, you can never establish a company or an organization in the first place. The first thing anyone who wants to create wealth need is uncommon ideas. Whenever we pray for prosperity, what God usually release to us is ideas. Why? Because the money you’re looking for is trapped in ideas. So a team without an idea generator is not complete.
B. A Connector. There are people who knows literally anyone you are looking for on earth. They are super extroverts. They make friends easily. If you’re looking for how to call or meet a person, kindly look for connectors. They have the contacts or the phone numbers of anyone or organization you are looking for.
C. A Coordinator. Most idea generators are not good organizers. If you’re an idea person, kindly look for coordinators. They are strategic people. They can sit down and show you how your ideas can be translated into products and services. Every influential person on this earth works with coordinators. In fact, most personal assistants are gifted coordinators. If you hand over your ideas to them, they will hand over products and services to you.”
Kindly set up a team today if you truly want to grow your business. Someone said to me one day, “What if I don’t have enough money to pay salaries?” I told him that the strategy is simple; if you can afford 50% of the salary, the persons contributions to your company will take care of the remaining 50%. In fact, my style is to hire you, and tell you to double your salary. You don’t just hire people and keep them in your office, their input determines what they are paid.
6. Delay Gratification. The demon of ‘squandermania’ has killed many businesses in Africa. Because of our culture of consistent celebrations and partying, some of us usually kill our businesses with unguarded waste!
There are people whose business are just one year old, but they are already planning to purchase cars. In fact some people don’t even wait up to one year before they buy cars. I don’t have any problem with that if the car adds value to your business. But in most cases, they just want to belong to the club of car owners.
If you want to learn how to delay gratification and kill squandermania, kindly study billionaires like, Bill Gates, Warren Buffet, Mark Zuckerberg and many others. One of the things you will see is their simple lifestyle. They live in moderate homes, drive one car, and move about without disturbing people.
But a young man in our clime whose businesses is still at N150 million level must let everyone know that he has arrived wherever he goes. He moves on convoy with security detail. He sprays money like he has a minting company whenever he attends an occasions. He will then travel to the village and collect all manner of chieftaincy titles. And by the time he dies, the company will go to the grave with him. That’s why we don’t have many second and third generation companies in this part of the world.
Get rid of this archaic, moribund and antiquated mindset that says that the only way to know you’re rich is to live lavishly! Allow your business to breathe. You must not buy everything you see. One of the reasons why I like Mr. Peter Obi is his simplicity. He is arguably one of the richest people in Nigeria, but if he walks into a place, you won’t even know he is the one. Humble yourself. Allow your business to thrive so that you can take thousands of people out of the job market, and sustain families! Wisdom is profitable to direct! To be continued.
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