Welcome to #InspireAfricaProject! A poll was conducted to ascertain why about eighty percent of startups in Africa fail, and the following was discovered: Poor execution, single founders, lack of competitive advantage, unwilling to adapt to changing market conditions, finding quality staff, no viable market, lack of finance, etc.
These findings are the major reasons why many companies in our clime hardly survive after the death of the founders. For example, many business owners in our clime finds it very difficult to adapt to change. If you meet an average business owner and tell him to set up solid structures for his company that will warrant hiring quality personnel, he will give you reasons why he will not do that. But the truth is that he wants to be fully in charge of running his business. He doesn’t want anybody to tell him what to do.
So because these businesses are established and managed by one person (owners) who probably doesn’t have the required management skill to run a company, most businesses in our clime never grow beyond the startup level. In fact, most of them end up as means of meeting family needs.
From my observation and interaction with business owners, poor management skill, lack of competitive advantage, unwillingness to adapt to changing times and lack of finance are the major reasons why startups fail in our clime. If you step into any major market in Nigeria, you will find out that these are the major causes of business failures. Let’s continue our discussion on eleven ways to grow your business.
7. Build Strong Relationship With Your Customers. One of the major challenges facing most African business owners is that they have transactional mentality when it comes to customer service management. All they are hustling to get is the customers money. That’s why many don’t have people they can call customers for life. Their customers have options. They are not loyal because the business owners are not loyal to them.
I’m yet to understand why someone or a group of people would invest millions of dollars or Naira in business, only to hire inexperienced and untrained staff! No matter how great your company is, if customers are not buying your products and services, your organization can never grow. So your major assignment is to have as many customers as possible. To do that, you must build relationship with them.
Have you ever called any of your customers outside business related issues? Have you ever called to simply appreciate your customers for patronizing you all these years? For example, if you’re dealing on building materials and a particular customer has repeatedly patronized you, the smartest thing to do is to find out if they have an ongoing project and visit the site. Just go and see the progress of the project and even make little contributions on how he can get the best result and leave without talking about business. That visit will cement your relationship.
Call or send emails to your customers periodically. Get the phone numbers and email addresses of all your clients. Keep in touch with them. When you call or send an email, don’t ask whether they want to buy your products. If you do that all the time, they will think you’re only interested in their money. Kindly sign up for Customer Service Management, and Sales and Marketing Training to learn how to have what we call Customers for Life! Kindly call Godwin on 07032681154.
8. Build A Community. One of the secrets of Indians, Lebanese and Jewish business owners is their ability to patronize and help each other. Look at what a Jewish Leader said. He was asked; Why are blacks so behind economically? He said the following:
“The only thing blacks understand is consumption. Blacks don’t understand the importance of creating and building wealth. The fundamental rule is to keep your money within your racial group. We the Jews build Jewish business, hire Jewish, buy Jewish and spend Jewish. There is nothing wrong with that but it is a basic rule blacks cannot comprehend and follow.
He kills his fellow blacks daily instead of wanting to see his fellow black do succeed. 93% of blacks killed in America are by other blacks. Their leaders steal from their people and send the money back to their colonial master from whom they borrow the same money from.
Every successful black wants to spend his money in the country of his colonial masters. They go on holiday abroad, buy houses abroad, school abroad, go for medical treatment abroad etc.
Instead of spending this money in their own country to benefit their people. Statistics show that the Jewish money exchanges hands eighteen times before leaving his community while for blacks, it is probably a maximum of once or even zero.
Only 6% of black money goes back into their community. This is why Jews are at the top and blacks are at the bottom of every ladder of society. Instead of buying Louis Vuitton, Hermes, expensive cars, shoes, houses, dresses etc., blacks could industrialize Africa, build banks and get rid of colonial institutions by putting them out of business.”
Continuing, the interviewer asked the Jewish Leader; What is your thought on failure of blacks after 150yrs? He said; “Well, nothing is ever the black-man’s fault. His compulsive habit of killing his own, compulsive material consumption. His inability to build businesses or preserve wealth are usually somebody else’s fault.”
The interviewer asked, So what can blacks do to liberate themselves? He said, “Blacks must take responsibility. Blacks must unite. And vehemently fight corrupt leaders who run down their country and run to IMF as though IMF is Father Christmas. They need to look inwards otherwise they will continuously remain colonized and loose their place in history.”
The Jewish Leader stated what is obvious. We fight and kill each other instead of collaborating. We look for ways to either scandalize or pull others down. At the end of the day, everybody looses. We need to apply the Jewish, Lebanese and Indian strategy. They patronize each other in any nation they find themselves.
It may not be one hundred percent right, but at least they help each other to grow their businesses. So learn to build a community of like minds. Form mastermind groups. Build address book where you can find anything you’re looking for within your community. In doing that, you will be helping each other to succeed.
Set up a structure. Find brilliant minds to help you grow your business. Look for partners and investors. The more capital you raise for your business the bigger the business becomes. Learn to socialize. Don’t just sit in the corner and morn your challenges. Step out of your cocoon and connect with your destiny helpers.
Paul Graham said, “Bad shit is coming. It always is in a startup. The odds of getting from launch to liquidity without some kind of disaster happening are one in a thousand. So don’t get demoralized.” Marc Benioff opined, “The secret to successful hiring is this: look for the people who want to change the world.” See you at the top! To be continued.
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