Welcome to #InspireAfricaProject! I strongly believe that some people are struggling today because they couldn’t give their dreams and ideas the most important push that would have taken them from the back and place them in the front. Many people lost the opportunity to pen their epitaph with uncommon inventions because they gave up too soon.
“Once upon a time, many years ago, two friends from the East decided to go West and make their fortunes prospecting for gold. They staked a claim in what appeared to be a good area and began digging. For one full year, they worked seven days a week digging deeper and deeper on their claim, but all they found was worthless rock.
Tired and discouraged, they sold their claim to another prospector for a few dollars, packed up their bags, and returned to the East to get new jobs and start new lives. They learned later that the prospector who bought their claim brought a mining engineer out to the property to assess its value. After some study, the engineer concluded that there was gold in the ground but that the other prospectors had been digging in the wrong direction. He predicted that if the new owner can dig in a different direction, he would find gold. Just two feet from where the two prospectors had given up, the new miner hit a mother lode of gold that yielded more than 40 million dollars over the next few year.
The two young miners had given up too soon largely because they did not have the expertise of a mining engineer to guide them. When the two young men heard what happened, they made a decision that changed their lives and ultimately made them very successful. They resolved that for the rest of their careers they would try a little harder, dig a little deeper, and hire the services of the best experts in any business venture they entered into.”~Brian Tracy.
These two young men made some of the mitakes that are holding some Africans down. 1. They refused to hire professionals. Many people established a business without consulting a professional to guild them into the new territory they were stepping into. Many people make costly mistakes and when they fail, they will attribute it to satanic manipulation. How can you get married without consulting a relationship expert? How can you establish an event management company without consulting an expect in that field?
Many people usually complain about the consultancy fee forgetting that one careless mistake can drain their capital. Paying a business consultant to conduct feasibility study for you in the area of business you want to establish, and equally prepare a business plan is one the wisest decisions every business man or woman should make. Those two young men lost the opportunity to make 40 million dollars because they failed to consult a mining engineer to guide them. Please do not make that same mistake.
2. They were digging in the wrong direction. No matter how fast you are running in life, if you are travelling on the wrong direction you will never arrive at your destination! If you establish your business in the wrong environment, it will never flourish. If you are selling second-hand (okirika) clothes in Lekki Phase one, you will die of hunger because you are in the wrong place. The people living in that area are two rich to buy second-hand clothes. If you establish a boutique in Makoko, and the cheapest suit there is N80,000, hunger will change your colour. Order for my book, The Entrepreneur, to learn more on how to establish a profitable business!
3. They were impatient. Many people lost what looked like a goldmine because they couldn’t wait for one more week. Many people lost uncommon opportunities that would have changed their status because they were impatient. Just one more push on that business would have changed your status, but you couldn’t wait any longer. If those young men had waited and digged for one more month, am sure they would have succeeded.
I know some people that are running from one business to another. Today they are in a restaurant business, but before you know what is happening, they have closed down the restaurant and turn the place into a boutique. By the time you see them the following year, they have closed down the boutique and jumped into spare parts business. Most times, they usually closed down the business when they are very close to unprecedented success. If you canonot establish an idea and stay with it for a long time, it will be difficult for you to succeed. Aliko Dangote is succeeding today because he has stayed with commodity business since 1977!
A man loved soda and started what he called 3UP, but it didn’t work. He started 4UP but it didn’t work too. He started 5UP and it was the same story. He gave it one more trial and started 6UP but it did not flourish, and he gave up. Few years later, another man started what he called 7UP and it worked. Just one more push would have made that man the owner of a global brand today. If your idea is not flourish, sit down and restrategize, and give it another push. Keep restrategizing and pushing until you discover that goldmine! Welcome to the world of unlimited possibilities!
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